There are so many layers to managing and promoting a one-woman small business. I am trying to do as much as possible with as little spending as possible. This week I worked on trying to learn more about building my presence on Instagram, and in the process I discovered https://linktr.ee/, where you can easily combine all your sites on one easy page. Very handy! Here's what I made, to use on Instagram, etc: https://linktr.ee/lizfalconer
I also went in mad circles trying to find and use a FREE "follow this blog" app for this blog site; I was so happy to find Follow It. You too can get posts by email: please submit your email on the right side of this page. Hopefully the posts will inspire more than clutter your life.
After that, I wanted to allow folks to sign up for my newsletter (which is still just a concept...first one will come out later this spring, but I hope to gather some wonderful folks to send it to). After signing up on two different sites and then discovering that they are only free on a very limited basis, I remembered a tool that I use so often it almost has become invisible in my life: Google. I created my own Follow Be a Light News form and added it to this blog. I plan to create my newsletters with a Google template as well...I hope you sign up so you can see the results!
When I send an order, I try to make it special. This year, I received a wonderful daily calendar as a gift from my friend Stephanie, "Today is going to be a great day." I love it because it isn't too syrupy (I have a low tolerance for syrup) and it has wonderful drawings, all done by women artists. This year, I am selecting and putting one past day in each order I send out. I love the serendipity of deciding which one might best inspire the wonderful people who buy my items, whether I know them personally or not. It's a lot more fun than throwing them away...akin to upcycling. Here is one of my favorites, by Theresa Berens.